
Sangsangmadang (상상마당)in Hongdae, Seoul is a 11 floor building that has a cinema, live performance hall, art gallery, and a studio. The art square on the 1st floor sells products designed by young Korean designers. I went there to check out my friend’s product.
Here’s the floor guide of Sangsangmadang. Each floor has different business hours.
7F – Office
6F – Cafe 10:00~22:00
5F – Studio / CineLab 10:00~22:00
4F – Academy 13:00~22:00
3F – Art Market 13:00~22:00
2F – Gallery 13:00~22:00
1F – Art Square 12:00~23:00
B1~2 – Live Hall
B3~4 – Cinema
Photograph is prohibited but I managed to steal a few shots though. I only got to know it later when the staff told me ”no taking photos please”. I’m going to post one of the blur ones here so I won’t feel that guilty by breaking the rules.

The stuff at the art square was great!! I can see there’s a lot of creativity in these young Korean designers. Anyway, here’s the stuff I bought.
Seoul, Tokyo & New York subway maps from “Zero per Zero“. I saw these subway maps for the first time at last year’s Giftex exhibition in Tokyo and had wanted it then. Finally got them now in Seoul!

This is how the New York subway map look like. Awesome design yah!?
*Images from ZERO PER ZERO website. Copyrights belongs to ZERO PER ZERO*
btw. ZERO PER ZERO is a design duo of two graphic designers from Korea, both graduated from Hongik University. Their Seoul Tokyo Osaka City Railway System maps were the winner of 2008 iF communication design award.
They have a online shop. Go check it out if you’re interested >>
Next, a very cute post-it from “j’s story“. JSTORY has some very cute collection of stationaries. Check out their other products over here >>


*Images from JSTORY website. Copyrights belongs to JSTORY*
And this is a pen case or pouch from “red cloudy“. I love the cloth lining they used here! I used this as my second purse when I was travelling in Seoul, putting Korean WONs and receipts in it.

If you like movie and theater, you might wanna check out the cinema in the basement that shows independent films. The underground live performance hall houses various performances such as music, dance and theater.

I explored all the floors but basically there’s nothing much to see other than the art square on the 1st floor and the art gallery on 2nd floor. This is a picture I took from one of the higher floors.


oh. btw. There’s a cafe on the 6th floor which looks quite nice.

This is the last post on Hongdae, I think I don’t have anything to blog about Hongdae anymore *laugh*
Business hours
Art Market, Gallery – 13:00~22:00
Art square – 12:00~23:00
* Closed on every first monday of the month
Useful links :